We asked Stephanie Groves, Fashion and Home Director of Woman's World Magazine (Bauer Publishing) based in New Jersey, to give us her top 6 tips to getting your diy or tutorial published
Let's face it, designing, experimenting, photographing and writing a tutorial on your blog can be expensive in time and money. It would be a great achievement to be recognised in the print media too. Stephanie recently approached us to publish one of our articles in her magazine and wondered how we would go about contacting a publisher first
1. Know your market
It takes some time and effort, but finding the magazines that best align with what you do will pay off in the long run. For example, if you're pitching a modern, sleek decor magazine when your DIY style is Shabby Chic, you're probably reaching out to the wrong publication. If you're lost about where to start, ask your blog readers which magazines they read most frequently (not aspirational titles, the magazines they relate to best as readers) -- it's likely their choices will be similar to those you should pitch. Continue reading after the break...
2. Find the right contact
Once you've narrowed your list to a few magazines, visit a newsstand, look at a copy of each one and scan the masthead. Look for the associate editors, editors and assistants in the home decor department (or whatever department your DIYs relate to -- it could be fashion or food as well) and write down their names. Those will be your best bets to contact. Do a Google search to see if you can find the format for that publication's email addresses
3. Tailor your pitch
When you reach out to a magazine, it's really important to know their content and their readership. Also, be aware as best you can of the timing of their publication -- most monthly magazines work 3-4 months in advance, so if you're pitching a summer pasta salad recipe in July, you're way too late. June is when you should try pitching your holiday gift ideas, for example. To really 'wow' an editor, try to mention a specific place in their magazine that you feel your DIY would fit. For example, say "I read your "Borrowed from the Blogs" section every week, and I feel that my tutorial for home-made wrapping paper would be a great fit for an upcoming November or early December issue." Try to know whether a magazine is published weekly or monthly as well
3. How to choose the best article for submission
The easiest place to start is to look at which DIYs are the most read on your site -- their popularity is an indication that they would also be well-liked in print
4. Be clear
For a DIY or tutorial of any kind to be published, you should really have sharp, high-quality photographs and clear, easy to follow instructions. Depending on the publication the instructions may be edited/altered by the staff, but having great photos is a major plus
5. Follow up
Once you've made your pitch, go ahead and follow up in a week or two via email -- in my experience, unsolicited phone calls are usually not well received. Most editors receive loads of emails every day, and many unfortunately have to go unreturned due to a sheer lack of time. Be polite but persistent, and hopefully your effort will pay off. Best of luck!
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