What's the hardest thing about designing a chocolate box label? Walking off the samples!
If you ever get a chance to wrap your taste buds around any Lindsay & Edmunds 'Petite Morceaux' Organic Chocolates, you'll be seduced by the semi-dried strawberries and other wikedly yummy berries encased in the most heavenly white or dark chocolate
The brief was to design an identity and label. Stage one (as shown) is to be sold through selected food markets. The label gives versatility to be adhered to pre-purchased packaging and cellophane bags. The choice of pack colour reflects an 'earthiness' that is evident by the hand-made organic nature of the product. Stage two is planned to wholesale to fine food retailers and custom made packaging would be designed for each variant